Digital marketing is essentially how you grow your businesses reputation online & how you connect with new & existing clients. As more and more people use the internet, the way we shop has changed - meaning traditional offline marketing isn't as effective as it once was.
With the internet being so accesible and always available, digital marketing can make sure your business is in the right place all of the time.
Right Place At The Right Time
Traditional marketing campaigns such as advert placement, mail drops & TV or radio ads can all work to great effect but they can be costly and are very broad when it comes to targeting a specific market.
With more people now using the internet than ever & shopping habits changing, digital marketing can make sure your business is in the right place at the right time - 24/7.
Using the platforms that best suit your business model, you can target specific keyword searches, demographics, locations & even specific business sectors which helps you target & increase conversion rates.
Engaging & Stunning Visuals
According to research by Microsoft, the average human being now has an attention span of just 8 seconds! That isn't long to grab a users attention before they move on to the next page or social post. Making sure you have all the information condensed down enough that a user wants to click can be a bit of a fine art. Creating visuals that convert is just one form of digital marketing.
Digital Marketing Efforts ARE Rewarded
Over time, search engines like Google create a profile of your business - whether you have a website or not. This information has been found from traditional or online directories & public records.
They use this to provide a better experience for their users & give a better experience for map users. This is nothing to worry about but some of these listings remain dormant even years after a business ceases trading.
This is all part of search engine optimisation - and if Google can see that you are regularly updating your website, GMB & social media profiles you will earn higher search result positions & gain new keywords that your business ranks for.
SEO is an area we specialise in & we offer a free online SEO audit to see how you can outrank your competitors.