Google update their search engine algorithms constantly, so to ensure you compete online SEO is a necessity. Having a focus on SEO how Google & other search engines see & rank your website helps you target specific keywords, grow your site visitors & help you better understand how the user landed on your website.
We have listed below 10 reasons why every business should have a focus on their SEO.
SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels. Search engines appreciate and reward content that is relevant to readers and written for them rather than for bots. Focus on optimizing for your target audience.
Fifty-three percent of traffic to websites comes from organic search. Organic search delivers the most traffic to websites by a wide margin.
On average, 83 percent of the traffic from search engines comes from SEO, and 17 percent from paid search.
Long-Term Traffic Equity
While SEO does require an upfront resource investment, search engine rankings, once earned, have long-term duration.
Proper SEO helps organize your website and makes it easier for your visitors to navigate and transact.
SEO success secures a share of voice on the search engine results pages, and this is an integral component of your brand and creating brand trust.
SEO traffic often converts better than other channels due to the fact that rankings often convey trust from the search engines. While paid search produces results quickly, it lacks authenticity and therefore should be paired with SEO strategies, too.
Search and Social
SEO works in tandem with social media; some queries are more sensitive to “fresh results,” and social signals, which can impact and determine positioning in the search results. Social media helps shape your brand’s presence online and drive traffic back to your site.
Organic search is a critical part of the research process, especially for products or services with a long sales cycle. People use search engines to create a list of candidates for the product or service and use them again to collect opinions and reviews that help them make decisions. SEO research allows you to understand user interest and intent and build content that addresses and captures that intent.
SEO has global reach and can even provide dynamic translation and localisation that can bring in new and unexpected customers from all corners of the world.
Focusing on SEO and legitimate link building leads you to develop relevant, useful content that people want to share and provides digital word of mouth.