Ecommerce & Online Shop SEO
Selling on the internet through your own online shop isn't as easy as uploading a photo, short description & sticking a price on it.
You need to build a brand & ecommerce structure that focuses on the product. Our online shop SEO plan identifies things like any relevant keywords opportunities, any long-tail keywords you may be able to rank for, your competitors keywords, DA, PA & link structure. We will also look at your website speed, any errors you may have (such as 404 page errors, duplicate content & meta data) & site structure to ensure your website is optimised.
Improve Online Sales
If you have a great product with a fancy new ecommerce website - then make sure you attract the right visitors that are going to purchase.
We analyse the keywords your products are ranking for & provide a clear focus on how to expand the reach of those products. If your product is only ranking for 1 key search term (or worst, none!) then it is like fishing with a one small rod in the atlantic ocean. If your product ranks for many keywords that are relatable to the product, it becomes a much more relevant search for the user and is more like having a group of fishing rods in a lake - significantly increasing your chances of a sale.
Paid or Organic?
When creating an ecommerce store, SEO can be the last thing that comes into play. For us, this is something we tend to advise our clients during the build of the benefits of SEO & organic traffic over becoming reliant on PPC & social media advertising - which rely on a constant stream of income.
When it comes to online shop SEO (ecommerce), there are various ways that will help you stand out from the competition & help your products rank on search engines without paying out for advertising.
Hit The Trends
We will read into your current data & do a full competitor analysis to establish what are the latest trends on Google & other search engines in your niche.
We have dedicated software that will help us create a detailed plan in the development of your ecommerce SEO & ensure you rise up the search engine results.